AFTER ALL BUSINESSES ARE YOUR "CONSUMERS".
Business to Business and Business to Consumer advertising are similar. In both cases you are trying to evoke an emotional response to move the buyer to write a check to purchase what you are selling. In B2B advertising you are more likely to provide more product information than in consumer advertising, but it can't be purely about the product. Even the most serious engineer or purchasing agent buys a steak based on the sizzle in the advertisement from time to time. At HA we make sure that we give them what they need and make them want what you have to offer.