ALWAYS STAY IN THE GAME.
WE ARE HERE TO GET YOU SALES!
No matter what the economic environment, B2B advertising needs to be there to open doors. In good times companies tend to retract or keep the ad dollars constant to reap what they have sown and add to the bottom line. In bad times much to their own peril, companies retract their ad dollars sometimes almost to zero. Hey, we get it! It is always easier to cut the ad guys. Who wants to let people go or make other hard choices. The fact is that a constant ad budget, even in down times will generate a better outcome once the economy improves. McGraw-Hill Research found that companies that maintained or increased advertising during a down turn grew their market share and revenue more that 2.5x faster than those that didn't.